kristie

kristie

ux | ui

UX | UI

Reconnecting drivers to alternative modes of transportation

App Concept

UX | UI | Front-end Dev 

Recognition: Presented at SXSW 2018 Innovation Lab

In collaboration with: Nikita Demidov, Austin Andrus, Lorena Martinez, Kristina Kasprowvicz, Jae Lee

My role: UX | UI design, research, persona building, responsive design, front-end development

The Problem

How might we solve traffic problems in the Austin area.

Initial concept created by Pilar Keptra.

Solution

Commute Relief connects users to alternative modes of transportation in Austin, in real time.

Commute Relief changes the way Austinites travel to the city during rush hour traffic.  Centered around existing transportation services, users are always aware of the true cost of their commute.

Commute Relief & the Main Goal; Invision Prototype

Commute Relief reconnects users with the best transportation option for them at that moment, in real-time. This includes services like Uber, Lyft, and Capital Metro.

Scroll through the invision prototype

GMail Notifications; Invision Prototype

Sync your Google Calendar, and automized alerts are sent to a user prior to the start of the event time.

Scroll through the invision prototype

How it Works

Commute Relief introduces users to smart mobility by offering several alternative transportation options. This includes Capital Metro, car2go, Lyft, Uber. When a driver opts out of using a single use vehicle, added cost of fuel and parking put money back into the users pocket.

Sync

Select

Go

The Austin Commuter Driving Habits

Most Austinites use their single use vehicle to travel to the city limits during peak hours when traffic is the heaviest. Here are reasons why people chose not to use alternative modes of transportation.

The Austin Commuter

Research showed that the Austin commuter travels up to 10 miles. Commute time ranges from twenty minutes to one-hour, depending on the area of the city they live and where they are traveling.

Empathizing with austinites

Commute Relief transformed from it's initial idea. The initial concept was to allow a commuter to know the true cost of the their commute. This idea served as a cost calculator but we wanted to engage users more and have them return to our product.

Goal: Make alternative transportation convenient

If 82% preferred convenience and only 4% used alternative modes of transportation, how might we encourage people to opt out of using their single use vehicle? The experience should be simple, where users can view different transportation options, in real time.

High-fi-wireframe, Desktop

The Interface

 

Features

The team

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