Unpublished Work © Frost Bank
UX | UI
Renew the way you view subscription based spending
UX | UI
Recognition: 1st Place Prize, Awarded By Frost Bank
In an era of YOLO spending, millennials are subject to spending frivolously without thinking of future savings. As a service design with Frost Bank, design a mobile application that will allow people to save money. This will be a direct contribution to "Algorithm For Healthy Saving: Developing the concept for a software application to encourage people to save money".
Solution: Focus on subscription based spending
Renew allows users to rethink they way they view and interact with subscription based mobile spending.
How It Works
Renew helps users keep track of subscription based spending. In return, this allows users to keep track of "invisible spending", putting users back in charge so that no more surprise charges occur.
As an individual, Renew helps you monitor cost. However, as a household, Renew allows a household to share the cost of commonly shared apps like Netflix, Hulu, or HBO GO.
Who Benefits From Renew
Research into buying behavior revealed what subscription based services people buy. People were also asked to take a screen shot of their mobile device in order to gauge subscription services.
Not only were people subscribed to streaming services that charged monthly but services were users had the ability to make a purchase (Lyft, Amazon, PayPal, etc.)
Looking Ahead; "Invisible Spending"
Mobile devices not only act as a gateway for communication but also a tool to conveniently purchase items virtually. How might we keep track of "invisible spending"? For Renew, invisible spending means subscription based services who charge automatically. Without a visual queue, do we really know the true cost we are spending?
When users were asked to tell the total cost of how much they pay in subscription based services in under five seconds, most gave an estimate or could not definitively remember.
Progression Of Sketch to Final Product; Merging Two Ideas Together
Initial, the concept stemmed from two ideas. One, an application where users had the ability to set a budget for any applicaiton that could act as a point of sale.
The concept shifted to focus on subscription based services that focused on an informal tone of voice, meant to allude to being "playful".
Why It Matters; In An Era Of YOLO Spending
When people let their subscriptions auto-renew they face a possibility that their accounts become overdrawn, adding on more overdraft fees then they can afford. Renew, helps you renew the way you look at mobile spending. You know exactly when and how much you are spending when you Renew.