See Sense current branding lacks the uniqueness that visualizes the core functionalities of a smart bike light.
In addition, the current website creates an overwhelming experience by cluttering and reiterating information about the product.
See Sense is a reinterpretation of it’s current branding. The current mark is centered around the symbol of a hexagon, a symbol that is incorporated into the product design, alluding to the Giant Causeway on Northern Ireland's coastline. This symbol acts a metaphor that creates a narrative around interconnectivity.
UX|UI, Branding, Visual Design, Interaction Design,
UX Research, Front-end development
Created in London, See Sense is an intelligent bike light that reacts to its surroundings using patented A.I. technology. See Sense collects data to help Smart Cities create safe routes for cyclist.
The mark is based on the physical shape of the rounded product. The hexagon serves to act as an abstract form for the letter S.
Research began by using a combination of the Sprint Process and IBM design thinking to generate actual users of See. Sense. A survey was sent out to a cycling community. Data from the survey revealed that the cycling community consists of a variety of age ranges and cycling style.
Both mobile and web offer features that allow you to visualize lumen strength. Before, users had to visualize how strong a lumen is and base their purchasing of this.