kristie

UX | UI | E-Commerce

See Sense is the safest bike light, using patented AI reactive technology to react to its environment.

kristie

ux | ui

Web Design | E-commerce

UX | UI | Branding | Front-end Dev

My role: UX | UI design, research, persona building, responsive design, front-end development, branding, interaction design

In collaboration with: Lorena Martinez (research collaboration)

Design for E-Commerce

See Sense current branding lacks the uniqueness that visualizes the core functionalities of a smart bike light.

In addition, the current website creates an overwhelming experience by cluttering and reiterating information about the product.

The Solution

See Sense is a reinterpretation of it’s current branding. The current mark is centered around the symbol of a hexagon, a symbol that is incorporated into the product design, alluding to the Giant Causeway on Northern Ireland's coastline. This symbol acts a metaphor that creates a narrative around interconnectivity.

The Product

Created in London, See Sense is an intelligent bike light that reacts to its surroundings using patented A.I. technology. See Sense collects data to help Smart Cities create safe routes for cyclist.

Source: See Sense

The Rebrand

Typography

Designing for Mobile and Web

Desktop, Homepage and
E-commerce

Features, Visualizing Lumens

Both mobile and web offer features that allow you to visualize lumen strength. Before, users had to visualize how strong a lumen is and base their purchasing of this.

See. Sense. Users

Research began by using a combination of the Sprint Process and IBM design thinking to generate actual users of See. Sense. A survey was sent out to a cycling community. Data from the survey revealed that the cycling community consists of a variety of age ranges and cycling style.

overviewproduct (video)rebrandbreakdowntypographyweb designfeaturesusers