Web Design | E-commerce
UX | UI | Branding | Front-end Dev
My role: UX | UI design, research, persona building, responsive design, front-end development, branding, interaction design
In collaboration with: Lorena Martinez (research collaboration)
Design for E-Commerce
See Sense current branding lacks the uniqueness that visualizes the core functionalities of a smart bike light.
In addition, the current website creates an overwhelming experience by cluttering and reiterating information about the product.
See Sense is a reinterpretation of it’s current branding. The current mark is centered around the symbol of a hexagon, a symbol that is incorporated into the product design, alluding to the Giant Causeway on Northern Ireland's coastline. This symbol acts a metaphor that creates a narrative around interconnectivity.